Marketing strategies of top brands
1.Reliance industry:- In 1960, Dhirubhai Ambani formed Reliance Industries Limited in Mumbai, Maharashtra with a dream of making it the largest company in India.We would go through the marketing strategies of one of the most successful companies of India. It has its presence in a variety of sectors such as Oil Refinery, Telecommunications, Textiles, Retail, Media & Entertainment, Financial Services and the Software sector. Given that it has a presence in various sectors, it has about 94 subsidiaries in total. We take an example of Reliance Retail itself, retail goods such as apparels and groceries are a basic necessity so here it attracts all kinds of customers.In the case of Reliance Jio, The segment that Jio has concentrated upon are people with smartphones looking for high-speed internet and good mobile services.
2.Tata:-The Tata group that started as a trading company in 1868 by Jamshedji Tata. Headquartered in Mumbai, Maharastra the company follows a decentralised pattern and owns 30 companies that function without any interference and with full autonomy in various sectors.The company emphasises on improving the standard of living of all the consumers and building customer trust along the way. It was one of the first companies in its time to have introduced employee initiatives to generate employment for people under British rule.The group believes in the Parsi legend ‘humata hukhta hvarshta’ which means good thoughts, good words and good deeds. It adds value to society through the establishment of various trusts and institutes over the years. Being one of the largest contributors to India’s GDP, the company added about 4 percent to the country’s GDP in 2018.The Marketing Mix of a company provides the complete outline of its marketing plans and strategies and is thus imperative in understanding its core marketing efforts.
3. HDFC Bank:-HDFC is the major supplier of Indian financial services. In Mumbai, Maharashtra, the private sector baker’s headquarters are located. The company was founded in August 1994 and in February 1995 launched its first branch.With the support of technological media such as smartphones and tabs, the HDFC Bank offers an extensive range of financial products including personal banking, SME loans, Agri loans, NRI services, and wholesale banking, which not only helps consumers to consume services more conveniently, it also lowers the distribution costs of the bank. To contact the thousand-year-old client bank, the HDFC Bank OnChat has been used to carry out e-commerce transactions via the FB messenger backed by the Techbins solutions company, Pvt. Ltd.Banks are competitive with banks and banks like ICICI Bank, Axis Banks, PSU Banks like PNB, SBI, Canara Bank, NBFC such as Indiabulls, Murugappa Group, etc.
4. Infosys :-Infosys Limited is an Indian multinational IT Company incorporated in the year 1981 by Mr. N.R. Narayana Murthy. It provides business consulting, information technology and outsourcing services. The company is headquartered in Bangalore, India and has crossed fifty thousand crore rupees in revenue, under the current leadership of Dr. Vishal Sikka. The company changed its name to Infosys Technologies Private Limited in April 1992 and later on, to Infosys Technologies Limited when it became a public limited company in June 1992. It was then finally renamed to ‘Infosys Limited’ in June 2011.The Indian IT sector employs more than 40 lakh people and is a $150+ billion industry. Some of the best Indian IT companies are part of the top software companies world over. Infosys is one of the top Indian IT companies and its main competitors are Tata Consultancy Services, Wipro Technologies, HCL Technologies and Tech Mahindra.
5.ICICI Bank:- ICICI Bank (Industrial Credit and Investment Corporation of India), third largest bank in India in terms of market capitalization is changing the face of banking & financial services in India. With 70,000+ employees ICICI is competing with some of the biggest names in the Indian market in banking & financial services industry namely State bank India, HDFC, Punjab national bank and many others. It uses demographic & psychographic segmentation strategies to segment the market and caters the changing needs of the customers. Income, age, social class, occupation are some of the segment variables ICICI uses to segment the market and satisfy their growing needs & wants accor
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